Facebook and Instagram ads for small businesses, built on real experience.

With 4+ years of experience in digital marketing and hands-on experience across the US, European, and Ukrainian markets, I help businesses acquire new customers and bring existing ones back through Meta Ads. Every campaign is built around your business's unit economics, not vanity metrics.

4+
years in digital marketing
$50,000+
In monthly ad spend managed to support client goals
3 markets
The US, Europe, and Ukraine

Advertising that drives real business results

The goal isn't just reach or likes. It's generating leads and driving sales. Every campaign is built around the metrics that matter to your business.

  • New customers

    Reach people who are likely to need your product or service and turn their interest into leads.

  • Repeat sales

    Retarget people who have already interacted with your business or purchased from you before.

  • Clear customer acquisition costs

    Know how much it costs to generate a lead or acquire a customer, and which campaigns are delivering a return.

What's included

End-to-end Facebook and Instagram advertising. You focus on running your business. I'll focus on helping you attract more customers.

  • Campaign setup

    Business and audience research, ad account setup, Meta Pixel and event configuration, campaign structure, ad copy, and creative concepts.

  • Campaign optimization

    Ongoing performance monitoring, pausing underperforming ads, scaling campaigns that generate leads, and testing new audiences and creatives.

  • Analytics and tracking

    Track cost per lead and customer acquisition cost instead of focusing on likes. Set up conversion tracking to understand which campaigns actually drive results.

  • Reporting

    Clear, straightforward reports covering your spend, lead volume, cost per lead, changes made, and next steps.

Coming soon: Google Ads management.

Meta Ads experience across multiple markets

Experience managing Facebook and Instagram campaigns for businesses in the US, Europe, and Ukraine.

Markets
US, Europe, Ukraine
Industries
EdTech, Fitness
Case study: US gym chain

+60%

in membership sales

Scaled advertising without increasing the cost per target action, generating significantly more membership sales while maintaining cost efficiency.

Case study: US university and college network

+90%

more prospective student leads
25% lower cost per lead

Expanded lead volume while optimizing campaigns for lead quality, helping admissions teams attract more engaged prospective students.

How much can you afford to pay to acquire a customer?

Advertising becomes profitable when the value a customer generates exceeds the cost of acquiring them. Enter your business figures to estimate your break-even acquisition cost and the maximum amount you can spend on a lead.

Break-even calculator

The figures shown are examples. Replace them with your own numbers.

₴

The amount a customer spends on a single purchase.

%

The percentage of revenue left after the cost of goods sold.

%

For example, 2 sales from 10 leads = 20%.

Break-even customer acquisition cost

600 ₴

The maximum you can spend to acquire one customer and break even on their first purchase.

Break-even cost per lead

120 ₴

If your cost per lead exceeds this amount, advertising may not be profitable on a first-purchase basis.

Advertising budget calculator

Already know your cost per lead? Estimate the monthly budget needed to generate your target number of leads.

₴

Use the actual cost per lead from your ad account.

How many new customers do you want to acquire?

Estimated monthly advertising budget

10 000 ₴

100 leads to generate the required number of customers.

These calculations are estimates. They don't account for repeat purchases or advertising management fees. If customers return and purchase again, you may be able to justify a higher acquisition cost.

Let's Discuss Your Project

How we get started

A straightforward process, from first conversation to launch

  1. Get in touch

    Submit your contact details or message me directly on Telegram or WhatsApp.

  2. Discovery and strategy

    We'll discuss your business, goals, and budget. I'll also review any advertising you've run so far.

  3. Campaign launch

    I'll set up your ad account, conversion tracking, and initial campaigns.

  4. Optimization and reporting

    I'll work on improving campaign performance week by week and show you what's changed and why.

Meta Ads management

Starting at $500 /month

The final price depends on the number of campaigns and the scope of work involved.

Let's Discuss Your Project

What's included

  • Campaign setup, optimization, and scaling
  • Brand awareness and more efficient acquisition campaigns
  • More leads and improved lead quality
  • Retargeting campaigns for people already familiar with your business
  • For e-commerce: dynamic product ads and abandoned-cart retargeting
  • Analytics, conversion tracking, and regular performance reports

Tell me about your business

Leave your contact details, and I'll get back to you within one business day. Prefer a quicker conversation? Message me directly on Telegram or WhatsApp.

Common questions

What kinds of businesses do you work with?

Any small business: service providers, local shops and online projects. Two things matter: a good product and being ready to answer the leads that come in.

Is the ad budget included in the price?

No. My fee starts at $500 a month and covers my work. You pay for the ads directly to Meta, so you always see where your money goes.

What do you need from me to get started?

Access to your Facebook and Instagram pages and your ad account, plus a few photos or videos of your product. We'll figure out the rest together.

How will I track results?

You get regular reports in plain English: spend, number of leads, cost per lead and the plan for the next period.

Submit a request